Service type: Development editing and materials development
Location: Australia, AUS English
Project length: 1 year+
Tools and programs: Google Docs, Canva, client's course platform
David is an Australian coach who works with coaches and speakers looking to develop their business. A large part of his coaching is based on the power of storytelling and how to develop a personal message.
David originally came to me with a set of notes on storytelling stages that he wanted to flesh out into short summaries. Over time, the project developed into creating more general resources for David's online coaching programs. These resources included
This work was a combination of summarising, ideas development, and line editing, with some ghostwriting.
David's writing process involves brainstorming and pulling together his favorite sources on each topic. I helped him sift through his material so that his resources stayed on topic and met the aim of each piece.
David has several programs, each with a different focus, and also develops materials on the fly as his courses evolve. The challenge was to tie themes together and ensure that each resource fit logically with other materials.
David has an informal and personal teaching style. Part of my work involved following his online presence and immersing myself in his existing writing in order to maintain his unique voice and ideas throughout his materials.